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Twistshake: 8× higher revenue in 8 months
(We know. We weren't expecting it either.)

We ran a promotion and the e-shop exploded. Within 4 hours, it was sold out.
It didn't take long: We got the Twistshake brand to the moms, who spread it further. And since then, sales have only grown.
Today, they're at 8 times the values we started with.

250 thousand CZK
such monthly sales Twistshake had at the beginning
+ 100 %
that's how much the sales increased immediately after the campaign was launched
2 million CZK
these are the current monthly sales thanks to the campaign

Cooperation in a nutshell

Who

DN FORMED, the Czech distributor of the Swedish Twistshake children's equipment.

What makes it interesting

No kitschy baby bottles, but a clean and above all functional design.

What was achieved

We went from sales of around 250k a month to 2 million mongthly in a few months.

"The rate at which our turnover grew absolutely exceeded my expectations. I was expecting all sorts of obstacles - but I didn't think we'd be selling so fast that we couldn't keep up with the imports."

Jiří Bartoněk CEO, DN FORMED Brno, s. r. o.

"When we had a problem with the domain, Fraternity reconfigured everything within a day so that we didn't lose sales at all. That showed me that you can succeed online if you really know the field."

Michaela Hubáčková Head of sales department DN FORMED Brno, s. r. o.

No miracle, just a strong brand

You might be expecting us to tell you the story of a miracle campaign and an even more miraculous promotion that sold out the entire e-shop.

Yes, the promotion we planned with Twistshak absolutely exceeded our expectations. But it wasn't a miracle.

At the time, we had a few months of brand building behind us. We worked day in and day out to get the Twistshake brand out to new moms. Once we were able to reach the most active ones, we had won. Because they spread the good word (and info about the promotion) to parent groups all over the internet.

The branding worked for the long term. We started with sales of around 250k a month, and now we're regularly at 2 million.

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"Twistshake is a more expensive brand of baby gear, but it's better quality. That's how we have promoted it from the beginning: As a top brand worth paying extra for."

Adéla Červinková PPC specialist, Fraternity

How did we do it?

We used several channels:

  • Google (Search, Shopping)
  • Local search engines
  • Facebook and Instagram

On social networks, we used natural photos from the moms Twistshake works with. Their photos show the products in real life, with happy kids, conveying emotions. We changed the photos in the campaigns regularly and sponsored content that Twistshake shares.

Google Shopping has worked really well.

While Facebook and Instagram were building brand awareness, Google and local search engines were driving performance. Regular optimization and targeting tests have resulted in an increase in sales not by units of percent, but by multiples.

After 8 months of cooperation, sales were 8-fold..

"Twistshake is a beautiful example of how an e-shop can work well, but if you entrust it to the pros, it will work even better. I'm happy to work with them because we trust each other completely."

Petr Bednář Business developer, Fraternity

Let's cut to the chase: We'll boost your sales too

Our work for Twistshake wasn't about pretty pictures and basic campaign setup.

It was about analyzing every day. Optimization. Testing. Keeping an eye on ROAS.

And that's how you'll grow with us.

It's up to you what you choose:

I WANT SALES LIKE TWISTSHAKE I DON'T KNOW YET, I WANT ANOTHER CASE STUDY
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