We ran a promotion and the e-shop exploded. Within 4 hours, it was sold out.
It didn't take long: We got the Twistshake brand to the moms, who spread it further. And since then, sales have only grown.
Today, they're at 8 times the values we started with.
DN FORMED, the Czech distributor of the Swedish Twistshake children's equipment.
No kitschy baby bottles, but a clean and above all functional design.
We went from sales of around 250k a month to 2 million mongthly in a few months.
"The rate at which our turnover grew absolutely exceeded my expectations. I was expecting all sorts of obstacles - but I didn't think we'd be selling so fast that we couldn't keep up with the imports."
Jiří Bartoněk CEO, DN FORMED Brno, s. r. o."When we had a problem with the domain, Fraternity reconfigured everything within a day so that we didn't lose sales at all. That showed me that you can succeed online if you really know the field."
Michaela Hubáčková Head of sales department DN FORMED Brno, s. r. o."Twistshake is a more expensive brand of baby gear, but it's better quality. That's how we have promoted it from the beginning: As a top brand worth paying extra for."
Adéla Červinková PPC specialist, FraternityWe used several channels:
On social networks, we used natural photos from the moms Twistshake works with. Their photos show the products in real life, with happy kids, conveying emotions. We changed the photos in the campaigns regularly and sponsored content that Twistshake shares.
Google Shopping has worked really well.
While Facebook and Instagram were building brand awareness, Google and local search engines were driving performance. Regular optimization and targeting tests have resulted in an increase in sales not by units of percent, but by multiples.
After 8 months of cooperation, sales were 8-fold..
"Twistshake is a beautiful example of how an e-shop can work well, but if you entrust it to the pros, it will work even better. I'm happy to work with them because we trust each other completely."
Petr Bednář Business developer, FraternityOur work for Twistshake wasn't about pretty pictures and basic campaign setup.
It was about analyzing every day. Optimization. Testing. Keeping an eye on ROAS.
And that's how you'll grow with us.
It's up to you what you choose:
I WANT SALES LIKE TWISTSHAKE I DON'T KNOW YET, I WANT ANOTHER CASE STUDY