3008 hours. That’s how much time people from selected architectural studios spent on ACO banners.
For 125 days on end they saw that ACO manufactures customised building drainage systems.
They saw ACO on the biggest news servers and basically everywhere they looked. And it worked. Half of them visited the ACO website. ACO representatives are now dealing with the most interesting of those right now.
For ACO, one such contact means dozens of major contracts.
was enough to establish new partnerships
“To be honest, I didn’t expect we’d make an impression on so many companies. Even my colleague, a technician for southern Moravia, who has spent years building up a network of contacts, has acquired new contacts from the campaign that have proven very useful to him.”
Kateřina Brázdová ACO marketing managerACO Stavební prvky manufactures state-of-the-art building drainage systems.
We targeted planners and architectural studios. ACO selected 199 specific companies, 166 of which we targeted with a banner ad.
As planners and architects decide what drainage systems to use for a building. ACO is more expensive, but is an excellent and reliable choice.
One word: B2Base. Our own tool that we use to display banners to people from specific companies.
At the beginning, ACO chose 199 architectural studios and planning offices.
Our task was to target those with a banner campaign to show them that ACO is the contractor they want on their building site.
We needed to get the name engraved on their memories and lay the foundations for long-term cooperation.
166 of the selected offices and studios saw the ACO banners. We focused directly on specific offices and studios using our B2Base tool.
We displayed our banners to architects and planners from those 166 companies on top advertising spaces: iDnes, Novinky, Seznam… Each of our banners was seen for 29.8 seconds on average – a total of 3,008 hours, i.e. 125 days.
When did a potential customer last devote so much time to you?
321 architects and planners from 79 offices clicked through the banners directly to the ACO website.
Even though click-throughs were not our primary objective (ACO is not a company where you click a button and place an order) we wanted people to see and remember our banners. And even so, half the companies addressed clicked through to the website.
Na webu čekal nástroj Leady (https://www.fraternity.cz/aplikace-leady), který sbírá informace o B2B zákaznících. Řekne vám, kdo byl na vašem webu, z jaké firmy je a kam mu máte zavolat.
Zástupci ACO tak získali kontakt na relevantní lidi, které ACO zaujalo.
But that’s not all.
Another 245 users visited the website without clicking the banner. They had seen our banners and came because they remembered ACO.
At ACO, relationships with architects and planners are not handled by conventional dealers, but by specifiers – technicians.
The new contacts have come in useful for the technician for southern and western Bohemia. He has just started in this area, and thanks to us had a diary full of contacts right from the start. The campaign opened up the doors to firms who remembered ACO from the banners as a professional in its field.
The technician for southern Moravia has been building a rapport with planners for years. Even so, from the contacts we acquired he selected 6 large offices he didn’t have in his portfolio and with whom establishing contact will pay off.
“Our aim was to address highly relevant people with whom ACO will build relationships over many years. And we succeeded.“
Radek Sedláček Head of Strategy, FraternityPrecisely. Effectively. With us.
Contact us and find out how we can bring you new contracts.
